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Onus Operations · Growth infrastructure

We build and run the growth systems behind personal-brand consulting businesses

Acquisition, conversion and retention systems for consultants and coaches who sell under their own name. Designed, built and managed end to end by Onus.

Applications open · Reviewed within 48 hours Apply now
SystemsThree
ProcessFive phases
Built & managedIn-house
Est.2026
What we build and run
The systems

Three systems. One engine.

Most consulting businesses at this stage already have the pieces: a funnel someone built, a CRM nobody updates, an email list that rarely hears from them. Onus connects them into one engine and manages it, so every lead is followed up the day it comes in.

Acquisition
Content or adTraffic
VSL or webinar pageWarm
ApplicationQualify
Booked callCalendar
01 / 03Bring them in

AcquisitionThe front end

The right people, already warm

A VSL or webinar that does the selling before the call, and an application that filters out anyone who can't pay. Your calendar fills with people who already know what you do and roughly what it costs.

VSL funnelsWebinarsApplicationsLead magnets
Week one
Funnel audit

Every page from first click to booked call, scored and mapped.

Build
The new front end

Rebuilt or repaired, depending on what the audit finds.

Ongoing
Page and offer tests

One change at a time, measured against the last.

Conversion
New leadCRM
Instant follow-upEmail · SMS
Reminder sequenceShow rate
Payment linkStripe
02 / 03Turn them into clients

ConversionThe back end

Nobody falls through the cracks

A CRM that tracks every lead from first touch to payment, with follow-up that runs by itself. Reminders before calls, nurture for people who aren't ready, and a clean handoff to payment when they are.

CRM pipelinesBookingEmail & SMSPayments
Day one
Pipeline mapped

Every stage a lead passes through, named and tracked.

Automated
Follow-up that runs

Speed-to-lead, reminders and no-show recovery on autopilot.

Weekly
Pipeline review

Where deals stall, and what changes this week because of it.

Retention
New clientOnboarding
CommunitySkool · Discord
Content systemWeekly
Renewal or upsellLTV
03 / 03Keep them longer

RetentionThe long game

Clients who stay and buy again

Onboarding that makes a strong first week, a community that gives clients a reason to stay, and a content system that keeps your audience warm for the next launch. Lifetime value is where the margin is.

OnboardingCommunitiesContent systemsReporting
On joining
Onboarding flow

Welcome, access and first win, without you doing it by hand.

Weekly
Content engine

A repeatable process from idea to posted, built around your voice.

Monthly
Numbers report

Revenue, churn and LTV, in one page you can read in two minutes.

Why Onus

Your offer works. The business around it leaks.

It's the stage almost every consulting business reaches once the founder can't hold every piece alone.

Find your leak

  1. You built it yourself, and it worked.

    You figured out the offer, the content and the sales call mostly on your own, and got further than most people who try.

  2. Then growth stopped matching effort.

    More content and more calls stopped turning into more revenue at the same rate. The ceiling isn't your offer anymore.

  3. The leaks don't show up on a statement.

    The lead who never got a follow-up. The call that no-showed with no reminder. The client who left after month two because nobody checked in. None of it has a line item, but it adds up every month.

  4. Freelancers fix one piece at a time.

    A funnel builder builds a funnel. A VA sends some emails. Nobody owns how the pieces connect, so you stay the person holding it all together.

  5. Onus owns the whole system.

    We diagnose before we prescribe, build what the numbers point to, and stay on to manage it. You go back to doing what you're best at.

The process

Diagnose first. Build second.

Every engagement runs on the same five phases. You always know what's happening, what's next, and what you'll have at the end of each one.

Phase 01

Intake

A deep call on your offer, audience, numbers and goals. Access to your tools gets set up properly from day one.

You get · a shared plan
Phase 02

Audit

Every step from first click to renewal gets mapped and measured, so we know where the money is actually leaking.

You get · the leak map
Phase 03

Build

The fixes the audit points to, in order of impact. Funnel, CRM, follow-up and content, all connected.

You get · the system
Phase 04

Launch

Everything goes live with tracking in place, tested end to end before a real lead touches it.

You get · a live engine
Phase 05

Report

Ongoing operation with a regular numbers review. What moved, why it moved, and what we change next.

You get · the numbers
The roster

Every client carries a card.

Every Onus client is issued a numbered card with their name, business, base and status. The finish reflects where the business is today, and it moves up as the business does.

By application

The Onus engagement

  • 01A full audit of your funnel, pipeline and retention before anything gets built
  • 02Acquisition built or repaired: VSL or webinar, application and booking
  • 03Your CRM set up with automated email and SMS follow-up
  • 04Retention systems: onboarding, community and a content engine
  • 05Ongoing operation with a regular numbers review
  • 06Your numbered Onus client card
Apply for your card

Pricing is shared on the call, once we've seen your numbers.

OnusOperations · Client
No.001
Your name
BusinessYour business
BasedAnywhere
StatusDrafting

Tap a finish to see it. Your number on the roster stays yours for as long as you work with us.

Frequently asked

Questions

Can't find your answer? Ask it in your application and it gets answered on the call.

Apply now
What does Onus actually do?

Onus builds and manages the systems that turn attention into revenue: the funnel, the pipeline, the follow-up and the retention. Where a freelancer builds one piece and leaves, we diagnose the whole business, build what the numbers point to and stay on to manage it.

Who is Onus for?

English-speaking consultants and coaches who sell under their own name. You have an offer that sells and an audience that trusts you. What's missing is the backend that lets it grow without you holding every piece.

Why don't you have case studies yet?

Onus launched under this name in 2026, and we'd rather show nothing than show numbers that aren't ours. Our first clients work with us on early-client terms: a lower rate than our standard pricing, in exchange for permission to document the work and publish their results once they're in.

Until then, judge the work itself. The application you'll go through to get your card was designed and built the same way your systems will be.

What does it cost?

It depends on what the audit finds and how much needs to be built versus repaired. Pricing is shared on the call, once there's enough information to quote honestly.

Do I need to switch tools?

Usually not. Onus builds on what you already pay for wherever it works, and only recommends a switch when a tool is the leak.

How fast will I see changes?

The audit gives you the leak map early, and the first fixes go in right after it. The biggest wins usually come from follow-up and show rate, because those cost the most and take the least to fix.

What's the card?

Every Onus client is issued a numbered card with their name, business, base and status. The finish depends on your revenue band. It starts digital, and it's how we keep the roster small and personal.

What happens after I apply?

Every application is read by hand within 48 hours. If it's a fit, you book a call where we go through your funnel, pipeline and retention against what you wrote. If it's not a fit yet, you'll hear that too, with a reason.

Onus · By application

Take your seat on the roster.

Seven questions, about four minutes. Watch your card come together, then decide if you want to send it.

Claim your card